Glossary

Key terms in digital loyalty

Clear definitions of the concepts behind digital loyalty cards, customer retention, and modern loyalty programmes.

Apple Wallet Pass

A digital pass stored in Apple's built-in Wallet app, used for loyalty cards, boarding passes, event tickets, and coupons.

A loyalty model where customers earn a percentage of their spending back as credit toward future purchases.

The percentage of customers who stop doing business with you over a given time period.

The total revenue a business can expect from a single customer over the entire duration of their relationship.

The percentage of customers who return to make another purchase within a given time period.

A loyalty card that lives in a customer's Apple Wallet or Google Pay instead of their physical wallet.

A location-based technology that triggers an action when a customer's device enters or exits a defined geographic area.

A structured marketing strategy that rewards customers for repeat purchases or engagement with a business.

A message sent directly to a customer's device that appears on their lock screen, even when no app is open.

A system that rewards existing customers for introducing new customers to the business.

A customer who has made more than one purchase from the same business.

A loyalty card that tracks visits or purchases with stamps, unlocking a reward after a set number of stamps.